Australian whisky is regularly recognised on the global scale winning awards, trophies and medals at some of the world’s most important and prestigious spirit competitions. Those accolades build and grow every year with our whiskies standing proudly alongside those from more well-known and well-established whisky producing areas.
The quality on offer is just one reason why you should be talking to your customers about Australian whisky ahead of World Whisky Day, taking place on 20 May this year, as it also hits a number of key consumer trends.
Recent research from the Commonwealth Bank found that more than 50 per cent of Australian shoppers want to buy locally sourced and produced products, while in a recent article detailing some of the key trends that are influencing consumer habits in 2023, Forbes stated that, “for a cost-conscious customer, value is a combination of price, quality and service.”
So with quality, local and value all key consumer choices right now, there is no doubt that the Archie Rose Single Malt Whisky should be at the top of your list in terms of what to offer your customers this World Whisky Day.
This incredible Australian whisky is proudly made at Archie Rose’s Sydney distillery, features Australian malts and is matured predominantly in Australian Apera (Sherry) casks. This combination of Australian produce not only delivers a richer and more expressive flavour, it has brought a number of international awards. The Archie Rose Single Malt Whisky is a six-time winner of the Australia’s Best Single Malt Whisky including awards at the San Francisco World Spirits Competition, World Whisky Masters, and the SIP Awards.
When you read through the tasting notes for the whisky, it whets the appetite and you begin understand why this whisky has to be drunk to be believed.
“The nose of Archie Rose Single Malt Whisky reveals fresh herbs, shortbread biscuits, raisins, toffee and dark chocolate. On the other hand, the palate is luscious with well-integrated flavours of sticky date pudding and amaretto with a final note of espresso lingering on the tongue.”
The Archie Rose Single Malt Whisky is also bottled at 46 per cent and this is again an important factor considered by the distilling team, with that ABV preserving the quality of the whisky and helping to ensure that mouthfeel, complexity and delicate aromas are preserved.
Master Distiller Dave Withers captures the team’s passion for quality, saying: “Our vision for whisky has always been to speak of our experience as Australians, utilise the incredible raw materials available to us, and strive for genuine innovation in what is typically an extremely traditional industry.”
What is amazing, especially when you consider the exceptionally high rate of tax on Australian spirits, is that Archie Rose is able to offer this award-winning Single Malt Whisky at an RRP of $119.
Here is an award-winning whisky that ticks many key consumer trend boxes right now, it is a locally-produced whisky, it is a high quality whisky, it is a whisky that tastes incredible and it is a whisky that any Australian should be happy to have in their glass on World Whisky Day. And what makes it even more exciting is that Archie Rose is back to full stock capacity with this whisky, so there are no order limits on the Single Malt Whisky any more.
So when you talk to your consumers for World Whisky Day and you want to talk to them about an award-winning local whisky that has been recognised as Australia’s best on multiple occasions and by different competitions and offers great value, talk to them about Archie Rose Single Malt Whisky.
Contact your local Archie Rose representative for more details. You can also get in touch with your local brand ambassadors listed below for additional support including tasting stock, in-store tastings, events and marketing content.