We are thrilled to announce the launch of our highly anticipated Loyalty Program, designed to provide our valued customers with an unparalleled shopping experience while showering them with incredible rewards and exclusive benefits.

At Independent Brands Australia (IBA), we have always strived to build strong, lasting relationships with our customers. We believe loyalty should be rewarded, and our new Loyalty Program is a testament to our commitment to enhancing the shopping journey for our esteemed patrons.

Two programs have commenced to rollout out nationally, Cellarbrations Top Drop Rewardsand My Bottle-O Rewards within Cellarbrations and The Bottle-O retail stores respectively.

Raff Palermo, Head of Digital and Loyalty shared: “We are pleased with the early progress and results that our members have responded positively to the program and value received from the great deals and offers in-store. On average, we have witnessed our basket size increase by an additional $15 and a high redemption rate on points of 35 per cent. We have been on a transformative omnichannel journey over the past three years starting with e-commerce expansion and now closing the loop with our Loyalty Program and integrating both worlds is our key focus.”

Joining IBA’s Loyalty Program opens a gateway to an array of exciting benefits, including:

• Earn points for savings on your next purchase: With our Loyalty Program, you earn valuable points that can be redeemed for savings off a future purchase. Save up your points or redeem them the next time you’re in-store. There is no minimum threshold you need before you can redeem in store.

• Exclusive discounts and offers: Our loyal customers deserve nothing but the best. Enjoy access to exclusive discounts and promotions, and limited time offers as a part of our Loyalty Program.

• Personalised recommendations: We want to make your shopping experience as enjoyable and effortless as possible. With our Loyalty Program, we will soon gain a deep understanding of your preferences, allowing us to deliver personalised product recommendations tailored specifically to you.

• Hassle-free membership: Signing up for our Loyalty Program is simple and hassle-free. You can join in-store or through our user-friendly website or app. Start earning rewards today.

Becoming a member of the Cellarbrations Top Drop Rewards and My Bottle-O Rewards is incredibly simple. Customers can sign up for free at any of our stores or through our user-friendly apps, which can be downloaded at the App Store. Once registered, they will immediately begin earning points with every interaction, taking them one step closer to ourworld of exclusive rewards.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.