World Whisky Day is all about celebrating the water of life, whether you are a whisky connoisseur, an occasional drinker or a complete novice, this is the day to try a dram.
With whisky now being produced all over the world, from Scotland to India, from Japan to the United States of America and of course on our own fair shores there is now without doubt a whisky for everyone. Many people will have heard someone say “I don’t like whisky” and we all know the answer to this is “no, you just haven’t found the whisky you do like yet”.
World Whisky Day is all about making whisky fun and enjoyable – however you want to drink it – and perhaps learning some new things about whisky or about a producer or even about a country and whisky style that you have never tried before.
So where is a good place to start? What about the world’s most award-winning distillery? That has to be a great starting point, and the great thing is, this is a whisky that is readily available in Australia.
For over 200 years the Buffalo Trace Distillery has been defined by a dedication to one craft: making fine bourbon whiskey. By honouring tradition and embracing change, Buffalo Trace Distillery has earned its place of leadership among the legendary spirits makers of the world.
The Distillery has won more than 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Buffalo Trace Distillery has also garnered more than 500 awards for its wide range of premium whiskies.
And when you see the line-up of brands the come from the Distillery, it is easy to understand why it has won so many awards, and also gives you confidence in the quality of all the whiskey. Led by Buffalo Trace, other brands from the distillery include Pappy Van Winkle, EH Taylor, Stagg, Eagle Rare, Sazerac and Weller.
That line-up of quality and prestige is also being reflected in the Australian market, with the critically acclaimed Buffalo Trace continually outgrowing the American whiskey category and performing well in Australia. This has largely been driven by continuous momentum in the on-premise, with customers continually going back to Buffalo Trace once they have tried it.
Australian trends have for a long-time shown that brands are built in the on-premise where consumers trial products and this then flows into off-premise. And that is definitely the case for Buffalo Trace with the brand enjoying elevated visibility and pull-through in retail outlets.
Frequent celebrity endorsements have also helped the Buffalo Trace Distillery, which encourages new consumers to try the brand. Joe Rogan is a well-known and vocal supporter of Buffalo Trace and the late, great Anthony Bourdain once said of Pappy Van Winkle 20-Year-Old, “If God made Bourbon, this is what he’d make.”
Buffalo Trace is part of the SouthTrade International portfolio in Australia and this year there will be a lot of support put behind both Buffalo Trace and other whiskies from the distillery. Retailers can look forward to being able to offer in-store tastings and floor displays that will highlight new and unusual styles of whiskies to help push people out of the comfort zone of their regular purchases. In addition there will be the opportunity to take part in a series of national tastings which will include some of the rarest whiskies from the distillery.
Buffalo Trace prides itself on its drive to make the finest whiskies in the world, a timeless craft that honours the traditions of the past and yet endeavours to innovate in pursuit of greatness.
Looking to explore the breadth and depth of American Whiskey this World Whisky Day? Buffalo Trace, the world’s most awarded distillery, has something for you. Or if you’re just longing to settle back with a bourbon to pair with your beer, from schooners of stout to pints of pale ale, Buffalo Trace never fails to match up perfectly.
Contact your local SouthTrade representative or call (02) 8080 9150 to find out more.