Jarna McLean, Circana’s Director, Health & Lifestyle will talk about a new trend influencing purchasing decisions at the Retail Drinks Industry Summit next week.
Tag: Circana
Connecting with the social shopper
Alistair Leathwood, Head of Analytics, Insights, and Media, APAC, Circana, shares insights into the growing world of social commerce.
Revealing technology’s growing role in retail
Circana’s Connected Consumer Report outlines the opportunities that innovations in technology, social media and e-commerce present to brands and businesses.
Circana explores the battle for value supremacy
The battle for value supremacy is the preeminent issue for the retail industry in 2024, as Circana explores.
RTD leads the way, but is beer back?
Will Granter, Senior Associate Consultant at Circana, examines the growth of RTDs in 2023 and the categories we should expect to see boom in 2024.
The trends shaping the future of liquor retail
Value and experience are two of the trends currently dominating the retail space as the role of the physical and digital stores evolve.
‘Me-tailing’ in the moment
Circana explores how retail media networks are a key ingredient for brand marketers to engage with shoppers.
Shoppers under the spotlight
In the September issue of National Liquor News, Circana examines how shopper data reveals the ‘why’ behind the ‘buy’.
Winning in the new age of customer experience
Circana notes the importance of going beyond face value to connect with customers.