Value and experience are two of the trends currently dominating the retail space as the role of the physical and digital stores evolve.
Tag: Circana
Posted inNational Liquor News
‘Me-tailing’ in the moment
Circana explores how retail media networks are a key ingredient for brand marketers to engage with shoppers.
Posted inOff-Premise News
Shoppers under the spotlight
In the September issue of National Liquor News, Circana examines how shopper data reveals the ‘why’ behind the ‘buy’.
Posted inFeatures
Winning in the new age of customer experience
Circana notes the importance of going beyond face value to connect with customers.