Circana explores how retail media networks are a key ingredient for brand marketers to engage with shoppers.
Tag: Circana
Posted inOff-Premise News
Shoppers under the spotlight
In the September issue of National Liquor News, Circana examines how shopper data reveals the ‘why’ behind the ‘buy’.
Posted inFeatures
Winning in the new age of customer experience
Circana notes the importance of going beyond face value to connect with customers.