In the Bloody Big Drinks Summit, Simon Elsby of Exceedra explains what it takes to run a successful retail promotion in these unique pandemic times.
Tag: The Bloody Big Drinks Summit 2021
Posted inNews
Global alcohol e-commerce tipped to grow by 66 per cent
IWSR has predicted significant growth for online liquor retail in the next five years.
Posted inNews
What seltzer shoppers want
Analysis from market research company Snooper has revealed that new flavours are the key motivating factor for hard seltzer customers.
Posted inNational Liquor News
Loyalty shoppers drive higher sales
Research shows rewards-based promotions perform better than price discounts, which was discussed by retail industry leaders at the Bloody Big Drinks Summit.