The one day activation at the Harp of Erin Hotel store marks the release of the new orange flavoured RTD.
Tag: Thirsty Camel
Francis Venues embraces bold new direction with Thirsty Camel banner
Francis Venues celebrates successful transition to Thirsty Camel, with strong sales, loyalty growth and brand synergy.
Thirsty Camel unveils Hump Club version three
Gamified rewards, personal offers and lifetime loyalty drive the next evolution of Thirsty Camel’s loyalty program.
Thirsty Camel powers up its footy strategy for 2025
Thirsty Camel boosts brand visibility through expanded footy sponsorships, increasing game signage and national radio presence.
Thirsty Camel shouts free fish and chips at pop-up drive through
The Thirsty Camel Beer Battered Fish ‘N’ Chippy will pop up on Good Friday in collaboration with Better Beer.
Thirsty Camel goes big this Easter
Thirsty Camel’s Easter campaign blends humour, media integration, and gamification to drive store engagement nationwide.
The extraordinary power of loyalty programs
As Liquor Legends hits one million loyalty members, Deb Jackson looks at the astonishing results of well-run loyalty schemes.
Five minutes with… Adrian Moelands
National Liquor News sat down with Thirsty Camel Victoria General Manager, Adrian Moelands, to talk about his diverse industry experience.
Thirsty Camel celebrates AFL finals with free drive-through tattoos
Customers at Thirsty Camel Grandview Hotel will be able to receive one of 18 AFL team tattoo designs from Good Marks Tattoos.
Thirsty Camel delivers value during tough times
Adrian Moelands, General Manager of Thirsty Camel Victoria, spoke about how the group has fared throughout 2024.