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Tag: Vintage Cellars

Posted inNews

Coles Liquor commences nationwide Liquorland transformation

by Molly Nicholas March 26, 2025March 27, 2025

Vintage Cellars and First Choice Liquor Market will be unified under the Liquorland brand in a national rollout starting next month.

Coles Liquor Chief Executive Michael Courtney
Posted inNews

Coles Liquor trials fleet conversion to Liquorland

by Molly Nicholas September 4, 2024September 16, 2024

A pilot program will convert select Vintage Cellars and First Choice Liquor Market stores in South Australia, Queensland and Victoria to the Liquorland brand.

Posted inNews

Coles Liquor appoints new leadership team and revises store structure

by Caoimhe Hanrahan-Lawrence October 12, 2023October 12, 2023

The new phase will increase the distinction between the three banners of Liquorland, First Choice, and Vintage Cellars.

Posted inRetail News

Vintage Cellars relaunches rewards program

by Brydie Allen March 2, 2022March 21, 2022

To celebrate the relaunch, customers will have a chance to win a $1 million bottle of Japanese whisky.

Posted inNational Liquor News, News, Off-Premise News

Coles sees online liquor sales grow by 80 per cent

by Andy Young October 28, 2020May 6, 2021

Coles’ liquor sales revenue for the first quarter was $852m, and its online liquor sales grew by 80 per cent.

Posted inNational Liquor News, News, Off-Premise News, Retail News

Darren Blackhurst outlines Coles’ Liquor Strategy

by Deborah Jackson August 20, 2020May 6, 2021

The vision is to become a simpler and more accessible, locally relevant drinks specialist.

Posted inNational Liquor News, News, Off-Premise News, Retail News

Liquor ‘the strongest performer’ for the Coles group

by Andy Young February 20, 2019May 6, 2021

Liquorland and exclusive label brands have been notable performers for Coles Liquor

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