Independent banner The Bottle-O has announced a new program that has given a new life to discarded fridges.
Dubbed the ‘Fridge O-doption Program,’ the retailer has serviced fridges discarded on the street and then given them a makeover with the help of five street artists.
For the next six weeks, Australians will have the opportunity to apply to adopt one of the new look fridges, with the applicants asked to describe how they will be responsible for its ongoing use and care.
“Australians often discard their old fridges kerbside, which sees them end up as landfill. Sometimes all they need is a little repair, and a little love,” said Josh Gaudry, General Manager Marketing at Australian Liquor Marketers (ALM), under which The Bottle-O banner falls.
Ten fridges have been decorated with unique and eye catching designs in the program, which aims to show that its always possible to give old appliances a new life with just a little care and attention. The program also provided a value contribution to the visual arts sector, which has been heavily impacted during the pandemic, due to its commissioning of five local artists – Pabs, Nico, Kim Siew, Lachlan Heavymetal and Sindy Sinn.
David Joubert, National Executive Creative Director of creative agency Dig, which worked on the initiative with ALM, said: “The artists have done an incredible job in designing unique artworks ready to feature in homes, offices, local businesses, men’s sheds or the good ol’ Aussie pool room. So, if you need your heart warmed and your beer cooled, O-dopt a fridge today.”
Check out the creation process of some of the revamped fridges below, and meet them all here.
