To celebrate the launch of Hard Rated Alcoholic Orange 4.5 per cent, Thirsty Camel and Hard Rated are offering free fake tans to Melburnians bold enough to match the orange colour of the newest RTD.
For today only between 12:00pm and 4:00pm anyone who makes a purchase over $5 at Thirsty Camel Harp of Erin Hotel, will score a complimentary spray tan.
Lisa O’Donovan, National Marketing Manager from Thirsty Camel said the activation is a bold way to grab customers attention and celebrate the new product’s launch.
“We’re so excited to celebrate the long-awaited launch of Hard Rated Orange and what better way to mark the occasion than by getting involved and turning yourself orange. It’s bold, it’s bright, and it’s guaranteed to get people talking.”
Asahi’s Head of RTDs and Cider, Sarah Wilcox said the collaboration was based on a shared understanding of how to have fun with the launch.
“Thirsty Camel has been a perfect partner to launch Hard Rated Orange with. They understand how to have fun, push boundaries, and bring bold new drinks to life,” she said.
“We’re absolutely thrilled to launch our latest RTD, as we know how much customers have been chasing after a great tasting orange-flavoured alcoholic drink.”
Collingwood Football Club Premiership Defender and Thirsty Camel spokesperson, Oleg Markov has celebrated the occasion with a spray tan, encouraging others to take the leap too.
“What better way to back a fun new drink than by turning myself into a human orange? It’s a good laugh, and if you’re keen to get in on the action, head to Thirsty Camel at The Harp of Erin Hotel and claim your free spray tan. It’s the ultimate way to test drive the colour of the season.”
