South Australian wine brand Y Series is launching a $10K Your Way promotion, offering three major prizes of $10,000 in cash or travel vouchers.
Running from 1 September to 31 December 2025, the campaign will be activated across Australia and New Zealand, with secondary prizes including 100 x $100 Ticketek gift cards also up for grabs.
“Y Series’ $10K Your Way campaign will give away three $10,000 grand prizes in cash or travel vouchers to three lucky winners across Australia and New Zealand, gifting moments of exploration as shoppers explore the Y Series and discover their perfect ‘Y’,” the company says.
Founded in 2002 by the Hill-Smith family, Y Series is backed by six generations of winemaking heritage and a reputation for innovation and accessibility in the Australian wine market. The label was created to “make great wine minus the fuss – just easy-going, flavour-packed wines for any occasion”.
“Since then, Y Series’ mission has been to keep wine approachable, expressive, and never too serious – because there is and always has been a Y for every Why,” the brand says.
Eligible products – including the best-selling Y Series Pinot Grigio – will be available in-store from early September, with entry promoted via in-store displays, online content, social media, and retail media partnerships.
Y Series wines can be found nationally in Dan Murphy’s, BWS, Liquorland, and independent retailers such as Bottlemart, Thirsty Camel, Sip’n Save, and more.