By Annette Shailer, editor Beer & Brewer
Bridge Road Brewers and friends have launched an Australian-first collaborative advent calendar pack with 24 different Australian brews in one pack to get you through the month of December.
The packaging itself is designed to create some excitement and anticipation, with only the breweries named on the pack and not which beers are inside.
Like a true advent calendar, the beers can only be accessed through individual perforations in the pack’s lid, with each section numbered 1 to 24.
The pack contains 12 beers from Bridge Road Brewers, with the remaining 12 made up by seven other Australian breweries, including; Van Dieman (TAS) Moon Dog (VIC), Fortitude (QLD), Murray’s (NSW) Hargreaves Hill (VIC), Feral (WA) and Mountain Goat (VIC).
Consumers are encouraged to get social with the pack by using the hashtag #craftbeercountdown.
The pack will hit Dan Murphy’s stores nationally next week and will also be available for wholesale and retail purchase from Bridge Road Brewers.
Hey there,
I would love to have a couple of these as prizes for ticket purchasers to the 2016 Ballarat Beer Festival.
Is that possible? If so, please email me.
We would also be pushing these through our social media with a link to your purchase site.
Cheers and beers
Ric Dexter
Festival Director
Where can we purchase