Proof Drinks Australia, a new-to-market alcohol distributor specialising in importing brands from around the world, has arrived in Australia this month.
Some of the brands Proof Drinks are launching with include Cazcabel Tequila, Kavka Vodka, Silent Pool Gin, CUT RUM, Cihuatán Rum, Pistonhead Lager, The Lost Explorer Mezcal, Storywood Tequila and Irish Whiskey brands Grace O’Malley and Proclamation Whiskey.
Proof Drinks launched in the UK in 2010 and the Australian business is a joint venture between owners Paul Ferguson and James McDermott and Australian drinks industry veterans Drew Doty and Craig Dearden, Proof Drinks Australia’s Managing Director and Operations Director, respectively.
Doty said: “Proof Drinks has had a strong reputation in the European market for many years, acknowledged as key innovators in the alcohol distribution space. However, as the world continues to adjust to the reality of limited travel for the foreseeable future, we knew there was an excellent opportunity to bring some beloved international brands down under for the very first time, giving Australians the chance to experience some more of the impressive and high-quality products that top end distillers from around the world have on offer.
“Launching Proof Drinks’ sister company in Australia will mean we will have the opportunity to expand the business model and remove barriers for potential brands looking to enter into new and exciting markets. By providing them with the platforms and tools they need, our purpose is to help hand selected premium alcohol/non-alcohol brands, with incredible stories, enter into the Australian and APAC markets seamlessly, and with high impact.”
McDermott added: “We have been looking to launch in Australia for a number of years, however, we needed the right partners.
“Craig and Drew offer a wealth of experience to ensure the brands in the Proof Australia portfolio grow effectively.”
Proof Drinks Australia will be introducing its brands to consumers in the coming months, with key brands available through national retailers from July 1, 2021, for more information contact the team at info@proofdrinks.com.au.