WA-based independent craft brewery Beerfarm has made three key appointments to its finance, marketing, and food operations teams as it prepares to expand nationally.
Beerfarm is entering a period of significant financial investment, with a major kitchen upgrade for the Metricup brewery in WA and construction expected to begin soon on a new venue at Glenworth Valley on the NSW Central Coast.
Jessica Craig, Dennis Lynn and Hayden Vink have joined the marketing, finance and food team respectively.
Jessica Craig joins Beerfarm in a new role as Head of Marketing and Activations, drawing on her 14 years of experience in business and marketing with major consumer brands such as Big W. One of Craig’s key responsibilities will be ensuring that the Beerfarm brand, product, and experience is consistent across all platforms and venues.
Lynn joins the Beerfarm team as Head of Finance, bringing his experience with a number of premium brands, including a recent role as Stone & Wood’s Group Financial Controller. Lynn will serve a key role in evolving the Beerfarm brand and executing current business strategies.
And as the new kitchen opens in the Metricup brewery, Hayden Vink will join Beerfarm as Head Chef. Vink has worked in high-end restaurants in France and Portugal and will focus on locally-sourced ingredients, creating menus with both European and South Asian influences.
Darrel van Dort, Chief Operating Officer, Beerfarm, said he is looking forward to the new appointments and the continued growth of the Beerfarm business.
“We’re thrilled to welcome some exceptional talent to the Beerfarm team. Each are industry leaders in their fields and will add tremendous value as we expand our premium beverages, exceptional local food and genuine experiences to a wider and more national base,” he said.
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