Treasury Wine Estates (TWE) is launching ‘Drop of Sunshine’ a new range of premium wines in partnership with Candle Media’s Hello Sunshine, the Reese Witherspoon founded multi-channel media company that puts women at the centre of every story.
The Drop of Sunshine wine brand is described as a toast to women as well as the stories and connections that bring women together.
Sarah Harden, CEO of both Hello Sunshine and Candle Studios, Candle’s premium live action unit, shares her excitement about the partnership: “We partnered with Treasury Wine Estates’ award-winning winemakers and global team to create a wine that brings women together so they can share their stories and create meaningful connections.
“Drop of Sunshine is the result of a true collaboration, created with care to inspire bright moments of celebration and togetherness.”
The range will launch in Australia with a Prosecco, Sauvignon Blanc and Pinot Grigio which will be packaged in elegant, and minimalistic glass bottles and designed sustainably with screwcaps on still wines and no foil on sparkling.
Sarah Bakx, President of the Bold Brands business unit of Treasury Americas, a division of TWE, expresses her enthusiasm for the launch of Drop of Sunshine.
“We are honoured to work alongside Hello Sunshine who elevates women’s voices and ensure our stories are heard.
“Wine is all about connection and is a fantastic platform for sharing special moments and storytelling. Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”
Through year-long partnerships with the storytellers and changemakers behind The Home Edit, Reese’s Book Club (RBC), The Hello Sunshine Collective, The Bright Side, and many beloved film, television, and music projects, Drop of Sunshine will have the support to celebrate and inspire women.
The Drop of Sunshine range of wine will be available in Australia this month in leading national retailers.