The award-winning range of better-for-you beers comprises the original Zero Carb Zero Sugar lager, Ultra Low Carb Middy, lower sugar Ginger Beer, the Ultra Low Carb Pacific Ale, Arvo Ale and Zero Alc. Since its launch, the brand’s first release, Better Beer Zero Carb Zero Sugar has driven category and margin growth, and is Australia’s #1 Zero Carb beer.

Better Beer has a track record of continued growth, making $100m revenue in the first 30 months of trading. It was only launched in October 2021 and is now one of the largest independently-owned beer brands in Australia. Additionally, the brand has strong digital engagement, with more than 220,000 social media followers and a clear appeal to younger adult consumers.

The Better Beer range is available for wholesale to all retailers and bar operators.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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