Premiumisation has been a long-running trend fueling alcohol purchases across the globe, Circana’s Director, Health & Lifestyle Jarna McLean will talk about a new trend influencing purchasing decisions at the Retail Drinks Innovation Summit next month.
McLean’s presentation at the Summit is titled ‘Retail Liquor Market, Category & Shopper Insights’ and she will bring together retail liquor market and category performance trends.
Looking at the dynamics driving performance around occasion, consumer and shopper, McLean gave The Shout, some insights into what she will be talking about at the Summit, and explained why this is a presentation that anyone with an interest in alcohol retailing should not miss.
See the video below for a preview of McLean’s presentation.
The Retail Drinks Industry Summit and Awards take place on Wednesday, 13 November 2024 at Doltone House Darling Island, Sydney – the Summit’s website has more information about the presentations and tickets.