The Australian Beer Company (ABCo) has announced the launch of a new pack size for Pressman’s Cider this summer, putting it into a 10-can pack.
Pressman’s is made with 100 per cent pressed Australian apples, with the brand saying it blends traditional cider-making techniques with modern innovations to deliver a crisp, clean and refreshing cider, that’s not too sweet or too dry.
Brand Manager for ABCo, Alana Cauchi said: “Whether you’re a cider-lover or just love refreshingly crisp and flavourful drinks – this one is for you.
“As consumers continue to support homegrown products at an accessible price point, we’re seeing sips like Cider becoming one of the fastest-growing categories within the Liquor Australian market.
“Listening to consumer demands, we saw the need to release a convenient 10-pack of Pressman’s Cider in 375ml cans. Particularly appealing to consumers, this format encourages grab-and-go enjoyment and also delivers a crisp, refreshing, 100 per cent Australian quality taste that is the perfect companion for the summer ahead.”
The 10-pack format is available to all independent retailers nationally, with the 375ml 10-can pack’s RRP being $30, $27 on promo. ABCo also said it will be launching a 375ml four-can pack in November.