Sammy Piquant is an Australian non-alcohol brand which has a range of distilled non-alc spirits and RTDs that are available in time for summer.
Founder and Managing Director, Marcus Child, has used the experience gained from developing spice-led drinks at chai tea business, ‘ChaiMe’ to develop drinks with a blend of spices and botanicals, which have then been macerated, infused and aged.
Child said: “Over the pat few years, we’ve watched people embrace non-alcoholic drinks avidly, signalling a clear shift in consumer preferences towards more mindful and inclusive drinking. But we knew there was an opportunity to go beyond what’s currently available and offer something superior in craft and therefore taste.
“We were determined to do more than just replicate the taste of alcoholic drinks with synthetic ingredients or predictable flavours, which are already out there. Instead, we wanted to create drinks that stand on their own, crafted with carefully blended spices and botanicals sourced from all corners of the globe to deliver a rich and memorable drinking experience.
“I personally believe in alchemy over alcohol, to achieve character and complexity in memorable drinks.”
The Sammy Piquant range comprises two spirits and two RTDs, with the two spirits being:
- Jetsetter – a classic bitter aperitif-style spirits spiced with yuzu, gentian and cassia
- Oaxacan – a non-alc take on a classic Mezcal, with charred agave, salted lime and habanero. This also features Raconteur the brand’s take on a London Dry.
For the RTDs Sammy Piquant has:
- Mediterranean Spritz – this has Jetsetter as its base and is a bittersweet and zesty take on an Italian aperitivo
- South Pacific Spritz – a fiery and fresh take on a Dark & Stormy, with ginger, cinnamon and citrus.
The spirits carry a $40 for 700ml RRP, $15 for 200ml, while the RTD RRP is $15 for a four-pack of 250ml cans.
Child added: “We knew that pricing would be key to the experience. It was important for us to land on a price point that would allow consumers to enjoy multiple servings throughout an evening without hesitation, but also set Sammy Piquant from other offerings in the market.
“We wanted to reflect the quality of our ingredients and the craftmanship that goes into each drink, while still being accessible for everyday enjoyment.”
Aleks Rzadkowski, the former Lion marketer is Sammy Piquant’s Director and Head of Brand, said: “Great drinks are about an experience, and we wanted to create a drink that captures the essence if place, people and philosophy – the same intent you might find in a Slim Aarons photograph or an Anthony Bourdain recipe.
“As we approach summer and the festive season, we’ve designed Sammy Piquant to spice up your social occasions with drinks that are delicious, refreshing and interesting that you can shre with friends and family. Or as we call it, ‘Live the life Piquant’.”