PR and Communications agency Agent99 has launched a ‘Food and beverage Accelerator Program’ to give brands in the industry PR, marketing and communications advice.
The program will have an initial pilot period which will see one brand per quarter selected from all those who apply, receive strategy advice to the value of $20,000 – equal to three months’ consultancy from the Agent99 team.
Agent99 Director and Founder, Sharon Zeev Poole said: “The Food and Beverage Sector has been a speciality area of Agent99’s since the very inception of the agency. We’ve worked with a large range of clients over those years including global entities such as William Grant & Sons and their key portfolio brands Glenfiddich and Hendrick’s Gin, as well as international market entrant brands including Dubliner Whisky, Cazcabel Tequila, Mirabeau Rose Gin, and Westward Whiskey.
“We have also had extensive and deep experience in promoting homegrown heroes such as Cape Byron Distillery, Tribe Breweries, Margan Wines & Restaurant, Cash Only, and countless more. Through our vast knowledge, we understand the significant impact PR campaigns can have on a business when they are strategic, creative, and unpredictable.
“Many brands within this sector are noting declines in sales due to cost-of-living pressures, and we know many venues are very concerned about patronage numbers heading into the cooler months, so we want to offer our support to those brands.
“This program is for any organisation within the food, beverage, restaurant and bars, or wider venues scene that may have big ambitions, but may not have the resources currently to back these up. If that sounds like you, we strongly recommend you consider applying.”
The scope of the advice from the Agent99 will be tailored to the specific needs of the selected business, but can include media training, organising a launch event, garnering earned media coverage around a new product or key milestone, to creating impactful social content.
Full details of the program, terms and conditions and eligibility criteria is available through the Agent99 Accelerator Program website.