The Wine Communicators of Australia (WCA) has announced the return of its Wine Growth Summit, set to take place in Adelaide on April 8, 2025.
This full-day conference will bring together industry leaders to share insights and strategies aimed at helping wine businesses strengthen their commercial performance, expand into global markets, and enhance their brand positioning.
The Summit will explore key export markets, including the UK, USA, and Canada, while also highlighting emerging opportunities in regions such as New Zealand, Korea, Japan, Singapore, Malaysia, and other parts of Southeast Asia. With a focus on industry trends and market expansion, the event promises valuable discussions for wine professionals looking to grow their businesses internationally.
Summit organiser and WCA Deputy Chair Alex Gibbs said: “The Wine Growth Summit is an exciting platform for the wine industry to come together and highlight growth opportunities. You will be joined by likeminded people, from small to large wine businesses from wine regions across Australia, all focusing on growing internationally.
“We have some amazing, experienced and positive speakers lined up, as well as great case studies to share and insightful panel discussions to be involved in.
The speakers and panelists at the Summit are leaders in wine, well-known wine professionals and inspiring people from small, medium and large wine businesses to ensure we provide a well-rounded and practical program. Including:
- Voyager Estate – Fiona Findlay, Head of Sales
- The Hidden Sea – Justin Kosmina, Head of Global Sales
- Hugh Hamilton Wines – Adam O’Neill, General Manager
- Wirra Wirra – Matt Deller MW, Managing Director
- Accolade Wines – Sandy Mayo, Chief Marketing Officer
- Watkins Wines – Jo Watkins, Export, Sales and Marketing Director
- Soul Growers – Tim Herrmann, General Manager – Sales
- Ultimate Winery Experiences – Sarah Myers, Executive Officer
- Freestone Estate – Lucy Clements, Chief Executive Officer
- Wine Australia – Peter Bailey, Manager Market Insights
The Summit Program is structured in three main areas:
- Insights sessions – Hear the latest data and insights from leading insights professionals and people on the ground in key markets
- Case studies from people working in wine businesses – Learn from people working in wine businesses about their successes & challenges exporting to markets across the globe
- Panel + Q&A sessions – Gain insights and actionable strategies to support your wine export business
The Summit will also include a series of panel discussions and interactive Q&A sessions with a focus on:
- Panel + Q&A – Achieve Growth in key global markets
Panel + Q&A – Destination marketing – driving the visitor economy
Full details about the event and registration are available on the 2025 WCA Wine Growth Summit website.