The Barossa Super 100 Classification has returned for 2025, putting the spotlight on the region’s finest ultra-premium wines.
The classification started on 23 March in Chengdu, China featuring a fully subscribed Masterclass and tasting event for trade and media.
Continuing with an Asian roadshow, the classification will also travel to Tokyo, Seoul, Macau, and Hong Kong.
A domestic campaign will follow, ensuring continued visibility for the wines while celebrating the craftsmanship, provenance, and collectability of the region.
Showcasing 127 wines from 57 brands, the classification reflects everything from old vines to bold new options, showing the diversity and depth of Barossa’s viticultural landscape.
The selection of wines is based on third-party endorsements and each category is determined by a minimum retail price of $125, $400 or $800.
Barossa Australia CEO Scott Hazeldine and Barossa Australia Asia Ambassador, Anson Mui, represented the region at the event, engaging with key industry professionals, influencers, and media to strengthen Barossa’s international presence.
“Barossa is home to an abundance of great wine, made by passionate producers who are deeply connected to the land. It is one of many ways we tell the Barossa story, ensuring that all Barossa wines – at every level – benefit from the attention this initiative brings,” said Hazeldine.
This year’s edition also features work by Australian artist Rod Schubert who is a Barossa local known for his evocative paintings and sculptures.
Schubert’s work is inspired by the region’s soils and landscapes, reflecting the Barossa’s connection to place, providing a visual narrative to the classification.
Since launching in 2019, the classification has been about championing the Barossa region, rather than focussing on exclusivity, to reinforce its reputation for producing top quality wines with varying price points and styles.