Australia’s first alcoholic coconut water has launched a new flavour with pink grapefruit joining the Coastal’s range.
The RTD is crafted with pure coconut water, real fruit juice with no added sugar and is mixed with triple-distilled gluten-free vodka, offering a naturally sweet taste with 43 calories per 100ml.
The pink grapefruit flavour aims to offer a bright, crisp finish that Coastal’s said is perfect for an at-home party or a laid-back afternoon.
Coastal’s founder, Adam Benwell, said the fresh, natural approach is redefining the RTD category.
“Our new pink grapefruit flavour adds a vibrant twist that’s perfect for laid-back winter drinks,” he said.
“We decided to go all in with 100 per cent coconut water, adding fruit juice to create a flavour range, and using pure rice vodka for the alcohol.
“Yes, 100 per cent coconut water is expensive to use in ready-to-drink products, but it’s so good.”
The pink grapefruit flavour adds to the pineapple and watermelon RTDs launched by Coastal’s in mid-2024.
Its alcoholic coconut waters are now stocked in more than 350 retailers across Australia and the idea for the brand was conceived during a family holiday to Fiji.
“Those naturally occurring electrolyte salts enhance the fruit juice flavours and make the drink incredibly tasty and refreshing,” Benwell said.
“After a fruitless search for a coconut water producer in Australia we found a co-packer who produces some of the world’s top coconut water brands and they agreed to work with us.”
Coastal’s said the recipe took nine months to fine tune and the company is proudly carbon neutral while also donating money to environmental charity 1% for the Oceans.
The popularity of ‘better for you’ beverages has been a growing trend over the past few years as consumers increasingly turn to more natural or reduced alcohol offerings.
RTDs are gaining market share from beer, cider, and wine, with projected growth of 3.5 per cent between 2023-2028, driven by new and premium products.