Pub patrons are becoming increasingly discerning, and while the sports bar experience is a key visitation driver, it’s not enough to just simply put on the biggest match, turn up the volume and be done with it. It may draw a sports fan to your venue once, but you’re not offering up any point of difference to encourage repeat visitation.
Foxtel’s Business iQ platform gives you the functionality to tailor a high-quality sports-viewing experience for your venue and its patrons.
Quality and efficiency
Two key Business iQ features have ease of operations in mind. Firstly, it allows venues to show sports content in 4K Ultra HD, meaning the ultra crisp visual and audio boost creates the ultimate viewing experience, bringing any sport to life within your venue.
Plus the EzVu Portal now allows publicans and their bar staff to easily change the channel from your phone or web browser – no more having to find a break in service to go change the channel back-of-house! You can now easily and promptly change the channel in seconds, without ever having to leave the bar.
Tailoring the sports-viewing experience
When it comes to tailoring the holistic experience of your sports bar, Business iQ’s live on-screen messaging capability and video-on-demand (VOD) library can encourage greater spend and return visitation, as you cater to your crowd and their preferences.
On-screen messaging allows venues to add a running banner across your screen, with information about upcoming matches and events, F&B specials and the like. Between games, flash up a message about your happy hour deals. At the end of a thrilling Saturday night footy match, let your guests know that you’ll be showing UFC 315 the next day, starting at midday. You can tailor the messaging at any time about anything you’d like to promote.
Meanwhile, the VOD library – known as The Vault – can help you extend and increase visitation. The vault allows venues to run sports content between live matches – everything from classic matches to recent replays to sporting documentaries.
Is there a blockbuster match between Melbourne Storm and Penrith Panthers coming up? Start the coverage earlier in the day by showing a classic game between the two teams from last year to get the crowd in early and revved up!
How about finding ways to activate quiet periods of the week? The Vault can help you do that. Formula 1® is massively popular in Australia, but for a good portion of the season the races are run at inconvenient times for an Aussie fan – very late on Sunday nights, or early on Monday mornings. Why not activate a quiet Monday night by turning it into F1® Night in your sports bar? You can show the replay of the Grand Prix, at a time that’s better suited to local motorsport fans.
Business iQ can help elevate the offer at any sports bar, and allow you to create your own individual sports-viewing experience that will make your pub stand out from the crowd. For more information on Business iQ, email business.iq@foxtel.com.au.