Wine Communicators of Australia (WCA) has appointed public relations expert Ruth Harris as its new executive officer.
Harris has run her own marketing business and worked at the Australian Society of Viticulture and Oenology and Pernod Ricard Winemakers over her 25 years in the industry.
“I am honoured to step into the role of executive officer at such a vital time for the Australian wine community,” Harris said.
“WCA plays an incredibly important role in bringing people together to communicate, learn and grow.
“I am excited by the opportunity to work with the progressive board, engaged members, supportive partners, and the broader industry to continue building a strong, vibrant and connected network.”
Harris’s role will focus on driving membership value, enhancing WCA’s educational and networking offerings, and continuing to support wine industry professionals at every stage of their career.
The WCA has warned that it is a difficult time for the wine industry as it navigates ongoing market pressures, oversupply challenges and shifting global trade dynamics.
Recent industry commentary has raised concerns about US President Donald Trump’s tariff uncertainty, which will apply to Australian wine imports into the States.
WCA National Chair, Lynda Schenk, said Harris will help lead the charge for the group during uncertain times in global trade.
“Her breadth of experience, collaborative leadership style and deep understanding of stakeholder engagement will be invaluable as we continue to strengthen WCA’s impact across the industry,” Schenk said.
“These are testing times for the Australian wine sector, and it is in these moments that organisations like WCA are most critical, providing a platform for connection, professional development, and shared knowledge.
“We believe Ruth will play a key role in championing these WCA values.”
Harris joins the existing WCA team including Events, Marketing & Membership Manager, Alex Burgener, and will work closely with the board to ensure the organisation remains responsive to the industry.