Australia’s favourite beer revealed

Global brand-tracking tool, Tracksuit, has surveyed 4595 Australians to reveal the country’s favourite beer brand, and the most popular brands in the ACT, New South Wales, Queensland, South Australia, Victoria and Western Australia.

Launching its inaugural ‘Brand Map of Australia’ Tracksuit found that Corona Extra comes out on top as the country’s most preferred beer, with 12 per cent of those surveyed selecting it as their top pick. Second on the list, just behind Corona comes Australia’s own Great Northern with 11 per cent of the vote.

On a state level, Corona holds its reign ranking in top position within NSW & ACT (11 per cent), Victoria (13 per cent), and Western Australia (19 per cent).However, at a state-by-state level, it’s clear that Aussies have a strong affinity for their homegrown brews. According to the data:

• Queensland: Quintessential Queensland beers Great Northern (16 per cent) and XXXX (10 per cent), are significantly more likely to be preferred in their home state than the national average. Great Northern and XXXX are the top preferred brands within the region, sitting above Corona.
• Victoria: Victoria locals have a clear preference for Carlton (10 per cent) and VB (nine per cent), significantly over-indexing within the state compared to the national preference.
• NSW & ACT: Originating in NSW, preference for Toohey’s among those in NSW & ACT sits at seven per cent which is significantly higher than the national average (three per cent).
• South Australia: South Australian-grown Coopers sees a significantly greater preference within South Australia (14 per cent) compared to the national average. It also leads as the top preferred beer within the state. Interestingly NSW native Hahn also bucks the national trend in this region (sitting at eight per cent, compared to the national average of 4 per cent).  
• Western Australia: Uniquely, Corona leads Western Australia’s beer preferences, sitting at 19 per cent, which is significantly higher than the national average. 

Commenting on the data, Tracksuit’s Co-Founder and Co-CEO, Connor Archbold, said: “Despite an international beer brand being crowned the nation’s favourite, there’s still a deep-rooted love for the local brews in Australia, and that’s down to years of history and great brand building.

“This enduring love presents a significant opportunity for local breweries to double down on their authentic Australian identity in a way that international brands can’t.

“By getting under the skin of what’s really driving consumer choices on a state-by-state level and understanding where those strong pockets of local support are – or even where there might be some untapped potential – homegrown Aussie brands can really set themselves apart.”

Nationally the most common response was “I don’t drink beer” sitting at 34 per cent. Females were a key demographic driver of this result, as among females, 50 per cent selected this option, compared to 18 per cent among males. Australians aged 55+ are also significantly more likely to say they do not drink beer compared to the national average.