The Wine Communicators of Australia (WCA) is hosting a free webinar tomorrow, taking a behind-the-scenes look at a new campaign designed to align Australian wine with everyday moments.
Hosted by Bree Wood (Wine Australia) and Niccola Phillips (Fuller Brand Communication), the one-hour session will offer insights into Wine Australia’s new domestic marketing campaign, ‘We make a wine for that’.
With the regular wine-drinking population shrinking, the campaign taps into the opportunity to engage Gen Z and Millennial consumers by spotlighting the quality and diversity of Australian wine, and making it more approachable.
Wine Australia has taken a collective industry approach to the new campaign, ensuring a unified national message across all elements of trade by providing free resources and support for retailers, wineries and on-premise venues.
In the WCA webinar, Wood and Phillips will explore the market dynamics and consumer trends that informed the campaign. The webinar will uncover the creative process behind the campaign, which is carefully aligned to resonate with target audiences while also meeting the needs of the sector. The webinar will also identify the pivotal role stakeholders play in bringing the campaign to life.
Aimed at marketing and communication professionals in the wine industry, the webinar will offer insights into strategic thinking, creative alignment and stakeholder collaboration skills.
Whether you are a member of the WCA or not, the webinar is free for all to attend. You can register to attend here.