Calabria Family Wine Group has secured wine agency and distributor Brand Phoenix to distribute its McWilliam’s Wines ranges in the UK, with immediate effect.
The UK range JJ McWilliams, the McWilliams Heritage collection and Single Vineyard, and Brand Phoenix said this is a strategic move as it looks to expand its global portfolio in the UK market.
Brand Phoenix Co-Founder Greg Wilkins comments: “We’re delighted to have teamed up with the Calabria family for the UK market. Their portfolio of brands, from McWilliam’s through to Kings of Prohibition, is a great example of what honest, great quality Australian wines are all about.
“They remain true to their wines and their consumers, and we are fully committed to working with them to build their brands over here.”
Andrew Calabria, Calabria Family Wine Group, added: “We’re excited to have established a partnership with Brand Phoenix, a company that shares our deep commitment to quality, heritage and innovation.
“There’s a natural synergy between our two businesses, and a touch of serendipity too. We’re genuinely excited to collaborate with the Brand Phoenix team to bring the McWilliam’s proud story and exceptional wines to life in the UK.
“McWilliam’s is an iconic brand with a proud legacy, and this partnership will ensure our wines are more accessible than ever to UK consumers.”
Brand Phoenix brings over 24 years of experience in building and distributing wine brands in the UK and said that experience means the business is well-positioned to reintroduce McWilliam’s to the UK market.