Hard Rated is looking to build on the huge success of Hard Rated Lemon, with the launch of a new Alcoholic Orange flavour.
The new low fizz, sweet and zesty orange flavour has no artificial colours or flavours and carries a 4.5 per cent ABV.
Asahi Beverages’ Head of RTDs & Cider, Sarah Wilcox said: “We’re absolutely thrilled to launch Hard Rated Orange, as we know consumers have been crying out for a great tasting orangeflavoured alcoholic drink.
“Since Asahi launched Hard Rated in 2023, the growing popularity of RTDs year on year has been undeniable.
“To continue to drive Hard Rated as Australia’s leading white spirit premix, Hard Rated Alcoholic Orange will deliver a tangy orange hit that’s been missing on shelves.”
To celebrate the launch of Hard Rated Alcoholic Orange 4.5%, AFL star and all-time favourite podcaster Dan Gorringe is hosting ‘The Gorringe Orange Lock-In’ pop-up at the Melbourne Cricket Ground (M1 out the front of Gate 2) and will be there until Saturday, 9 August.
Footy fans at the ‘G can catch Gorringe streaming live with surprise guests, epic challenges and awesome giveaways for adult participants, including tickets to the 2025 AFL Grand Final.
Hard Rated hit number one leading white spirit premix in August 2023 and has retained the top spot ever since.
Hard Rated Alcoholic Orange is sold in four-packs, 10-packs, 24-packs and 30-packs of 375ml cans, plus it’s available on tap. RRP is around $30 for a four-pack and $60 for a 10-pack. It’s available now at major alcohol retailers and venues.