Australia’s favourite tequila, El Jimador, is set to shake up spring with a seriously zesty launch in the ready-to-drink (RTD) market! Get ready for two vibrant, citrus-forward sips: Lime and Orange. Available nationwide from September 1st.
El Jimador has bottled up the perfect balance here – a low spirit taste that lets the bright, tangy citrus flavours truly shine, all in a super convenient, ready-to-enjoy format. Imagine kicking back with the smooth, authentic character of El Jimador’s 100% blue Weber agave tequila, perfectly blended with a burst of zesty lime or sunny orange. Sounds pretty good, right?
This is a big move for El Jimador, building on their stellar reputation for quality. These new RTDs are set to be the go-to for pretty much any occasion. A backyard BBQ with mates? Heading to a music festival? Or maybe you just need a delicious, refreshing way to unwind after a long day? These new El Jimador RTDs are ready to refresh.
These products will appeal to long-time tequila loyalists or provide shoppers a fun platform to dip their toes into the world of tequila. The launch strengthens El Jimador’s presence in the RTD category, providing retailers with an accessible tequila-based option under a trusted global brand as RTD innovation continues to drive growth. Mark your calendars for September 1st. You’re not going to want to miss out on the spritz that hits!
Contact:
toby_wallis@b-f.com or ethan_thomas@b-f.com
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