Glenfiddich, the World’s Most Awarded Scotch Whisky, is releasing a limited edition Glenfiddich 16-Year-Old Single Malt Scotch Whisky, celebrating its multi-year partnership with the Aston Martin F1® Team. Available in Australia just in time for Father’s Day, this first co-branded release is highly collectible and giftable, appealing to both whisky connoisseurs and F1 enthusiasts.
Our partnership with Aston Martin F1® Team delivers a huge, new audience to introduce to single malt Scotch whisky with 4.7m race attendees across the 2024 F1 season and Melbourne being the second most attended race of the season. F1 fans are loyal, discerning and engaged consumers. 64% are very likely to purchase products with a sport/ sponsorship theme (vs 31% of base population).* 79% ready to spend more for quality brands and products.** The launch is supported locally with a robust $1.5million marketing investment across the two biggest gifting & sales periods: Father’s Day and Christmas.
As for the liquid, this new release exemplifies the perfect balance between precision and intuition. At Glenfiddich no whisky leaves the distillery without first passing the nose of Malt Master, Brian Kinsman. Similarly, for Aston Martin F1® Team, performance isn’t just defined by numbers but the driver’s intuitive connection with the car – a feeling no data can replicate.
The Glenfiddich 16-Year-Old is crafted from a carefully selected marriage of American oak wine casks, new American barrels, and second-fill bourbon casks. This meticulous blending process yields a whisky rich in character with distinct notes of maple syrup and caramelized ginger. A silky palate of fresh fruit salad and Chantilly cream builds to a finish that is both smooth and bold with a sustained sweetness.
To secure a bottle of this new limited-edition release, please reach out to your William Grant & Sons sales representative.