The Brown Family Wine Group and Oatley Fine Wine Merchants (OFWM) have announced a new partnership that sees Oatley become the exclusive distributor of the fine Tasmanian wines of Tamar Ridge and Pirie.
OFWM will now distribute the brands across the independent retail channel and all on-premise venues across the country. Both partners in the relationship are looking forward to raising the visibility and presence of Tamar Ridge and Pirie in premium hospitality and retail environments.
Julien Marteau, newly appointed General Manager – Luxury Wines at Brown Family Wine Group, will lead the portfolio alongside Katherine Brown, Luxury Portfolio Manager and fourthgeneration Brown family member.
“Tasmania is producing some of the most exciting wines in the country right now,” Marteau said.
“With Tamar Ridge and Pirie, we have the opportunity to showcase the elegance, purity, and finesse that define the region. Partnering with Oatley Fine Wine Merchants allows us to bring these wines to more fine-dining tables, more curated wine-lists, more cellars, and more passionate wine lovers across Australia.”
Brown Family Wine Group said it will continue to manage major national chain customers, ecommerce, cellar door operations and export markets internally, to help ensure a seamless experience for all customers.