Forget what you thought you knew about spritz season. Hoxton London Spritz, the latest drop from London flavour trailblazers Hoxton Drinks, is rewriting the rules with a bold, botanical twist on the classic Italian aperitivo and it’s set to shake up Aussie summer menus.
Crafted with fennel, lemon, cherry, raspberry and orange, Hoxton London Spritz is layered, drier and cleaner than the syrupy orange spritzes that dominated five summers ago. At just 20% ABV, it’s built for easy, round after round drinking, full of flavour yet refreshingly light.
The secret lies in the way it’s made. Each botanical is individually macerated before being blended with elderberry juice and Hoxton’s signature gin base. The result is a bittersweet, flavour-forward aperitif with a London edge and an Italian soul.
“London Spritz is our answer to the aperitivo moment,” says Gerry Calabrese, founder of Hoxton and former award-winning bartender. “I approach spirit making the same way a top bartender builds a cocktail. It’s all about balance, flavour and creating drinks people genuinely want to come back to. This is inspired by sunny Italian piazzas, but it’s got that unmistakable Hoxton attitude. It’s the best of London and Italy in one bottle.”
Whether it’s a backyard BBQ, a sunny afternoon session, or an aperitivo moment at the bar, Hoxton London Spritz slots right in. Serve it simply over ice, topped with prosecco and a fresh garnish, and watch it become the conversation starting serve of the season.
Hoxton has been pioneering flavour first spirits since 2012, when Calabrese founded the brand in London’s creative Hoxton district. Known for its bold range of gins, rum and whisky, Hoxton champions real fruit, natural ingredients and innovative techniques to deliver spirits that challenge tradition and celebrate individuality.
With low ABV drinks continuing to grow in popularity as consumers embrace balance and mindful drinking, Hoxton London Spritz is perfectly placed to meet the moment. It’s versatile, stylish, and designed for a new generation of drinkers, and for the trade, it’s a fresh way to tap into one of the fastest growing categories in spirits.
Hoxton London Spritz (20% ABV, 700ml) is available now in Australia. Contact Gemma@drinkhoxton.com for more information.