Brown Brothers is shaking things up in the wine aisle with the launch of its vibrant new advertising campaign, Anything But Dry, aimed at celebrating its bold and flavour-packed Fruity Range. Featuring favourites like Brown Brothers Moscato, Moscato Rosé, Cienna, and the Passionfruit, Lime & Vanilla Spritz, the campaign is a colourful call to action for wine drinkers who prefer their pours a little more playful.
At the heart of Anything But Dry is a desire to challenge the conventional and reinvigorate the traditional wine category. Designed to connect with a new generation of wine lovers, the campaign positions the Fruity Range as the go-to for those seeking flavour, fun, and a little sparkle in their glass and their life.
“In a world where life can often feel dry and monotonous, here’s a gang of wines that are anything but,” say Brown Brothers’ agency partners. “They’re fruity, fun, and accessible. There here to blow the dust off the wine category and resonate with drinkers who know what they like and aren’t afraid to say it.”
The Anything But Dry campaign is rolling out across high-impact out-of-home billboards and digital platforms, meeting consumers where they scroll, share, and shop. Visually, the campaign leans into the asymmetrical label design now featured across the Fruity Range which is a bold and modern brand asset that’s fast becoming synonymous with Brown Brothers’ fresh, flavour-forward identity.
Whether it’s the sweet sparkle of Moscato, the juicy pop of Cienna or the tropical twist of Spritz, Brown Brothers’ Fruity Range offers something for every palate all with an unapologetic dose of fun.
Because when it comes to wine, Brown Brothers is Anything But Dry.