Leading Australian spirits distributor, Spirits Platform, has taken over distribution of the Cinzano vermouth range, following Caffo Group’s acquisition of the iconic Cinzano brand from Campari earlier this year.
The new deal became effective as of 1 November, with Spirits Platform understandably excited at taking over such a well-known global brand.
Ian Atherton, CEO of Spirits Platform, said: “We’re thrilled to welcome Cinzano into the Spirits Platform portfolio. This is a globally renowned brand with deep heritage and authenticity, perfectly complementing our existing premium aperitivo range.
“Cinzano embodies the Italian spirit of celebration and discovery, and we look forward to building on its strong equity with new energy, trade partnerships and consumer engagement in Australia.”
The Caffo Group owns a number of Italian heritage brands including Vecchio Amaro del Capo, Borsci S. Marzano, Petrus Boonekamp and now Cinzano.
Gabriele Langella, Export Area Sales Director of Caffo 1915 said: “We’re proud to bring Cinzano into the Caffo family — a brand that represents the same Italian heritage, craftsmanship and convivial spirit that define our own. Partnering with Spirits Platform allows us to strengthen Cinzano’s legacy in Australia and share our passion for authentic Italian aperitivo culture with a new generation of consumers.”
“The new partnership sees Spirits Platform take on the iconic Italian brand from Campari Group, marking another step in the company’s strategy to strengthen its aperitivo and vermouth offering in Australia.
“Founded in 1757 in Turin, Cinzano has long been synonymous with Italian style, craft and conviviality. The Cinzano Vermouth range, including Cinzano Rosso, Bianco and Extra Dry, continues to inspire aperitivo culture around the world.”
The transition is now effective, with Spirits Platform taking full responsibility for sales, marketing and distribution. All trade partners have been notified, with both companies working closely to ensure a smooth handover.