By James Atkinson
Sydney bar operators, The Keystone Group this week announced a new deal with IMG Fashion as catering partner for Mercedes-Benz Fashion Week Australia 2012.
Under the partnership, Keystone will build a bespoke pop-up dining space and bar on site called Keystone Canteen, which will act as the fashion event's premiere dining destination.
With waterfront views across Sydney harbour, Keystone Canteen will be open for breakfast, lunch and dinner throughout the entire week and will feature BBQ favourites such as the lamb burger and grilled chicken salad, as well as showcasing Keystone's unique take on venue design.
The deal continues Keystone's commitment to providing their dining and entertaining experiences outside of their stand-alone venues. It follows the company's partnership with Sydney Festival, which included naming rights for Keystone Festival Bar at Hyde Park Barracks.
The Keystone Group will also provide catering to The Mercedes-Benz Star Lounge, as well as managing all corporate hospitality on site, providing catering to MBFWA crew, and hosting many of the event's after parties at Keystone venues.