A masculine, straight-forward and full strength cider, Mercury Hard Cider was introduced to the market late last year. Since the launch of Hard Cider, Mercury has become the fastest growing top 10 cider brand in the Country. ^^Aztec scan data, QTR to 06/07/14 – 05/07/15
To leverage this growth, Mercury Hard Cider has partnered with Carlton Dry alongside their launch of the biggest promotion of the year – Ready or Not. Kicking off this October and running until January 2016, consumers are invited to enter promotional codes for the chance to participate in spur-of-the-moment thrill-seeking activities.
There are 18 epic experiences up for grabs. But there’s a catch … consumers will have 48 hours to decide to claim their prize. There are also 100s of festival tickets to be won instantly.
The Ready or Not campaign is designed to drive cross category purchases and increase frequency of smaller pack formats through offering multiple chances to win exciting prizes. To enter, customers flip the lid or open the carton to reveal a unique code which they enter online via www.carltondry.com.au or www.mercuryhardcider.com.au.
Range Mercury Hard Cider to be part of the hottest on-pack consumer promotion of the summer.