Anyone who has been lucky enough to visit Guillermo Erickson Sauza at his famed Fortaleza distillery in the town of Tequila in Mexico would have also visited the Don Fulano distillery just down the road.
Guillermo always encourages his guests to visit that distillery as well as his own, because he sees Fortaleza and Don Fulano as complementary brands rather than competitors.
Sergio Mendoza from Don Fulano has a long and respected family history in the tequila industry as does Guillermo of course.
“It made great sense to add Don Fulano to our agave portfolio since the brands are both so special and their owners are such good amigos”, said James France from Vanguard.
Sergio Mendoza explained the synergies in detail: “Most of us (Calle 23, Fortaleza, Ocho, Don Fulano) are continually working together in shows and events around the world and we’re glad to be joining these other wonderful brands in the Vanguard portfolio.
“The profiles are all very unique. Ocho is a very Highland rustic tequila, while Fortaleza has a very rustic Valley profile. In contrast, Don Fulano has a mixed profile of 100% Highland agave but fermented and distilled in the Valley, then in part aged again in the Highlands. The profile is less rustic and more structured as we create profiles from multiple batches and 100% dark European oak for ageing. And of course all brands (or distillers) are family owned for multiple generations.
“Then you have Calle 23 which is an outstanding modern tequila and Cabeza which also represents a Highland style in a very dynamic brand.”
Also joining the Vanguard portfolio is a brand from another friend of the industry, Esteban Morales. Esteban has been at the forefront of responsibly promoting artisan Mexican spirits such as his Raicilla, La Venenosa. He is also the owner of a range of mezcals under the Derrumbes brand name, and this is what Vanguard will be adding to its portfolio.
Esteban explains: “Basically the project of Derrumbes is focused in showing how different mezcal can be, depending on its state of origin in Mexico. We choose mezcals that represent the history of their own areas with their own ways of production and the native agaves. Only one of our mezcals comes from Oaxaca. We do a journey around Mexico and we plan to focus on more mezcals from regions outside of Oaxaca.”
Vanguard will be starting by taking over the existing inventory of both brands from Brands 2 Bars. Opening stocks will be of two products only: Don Fulano Blanco tequila and Derrumbes Oaxaca mezcal. More products from these brands will be added during the next few months.
“I’d like to thank Guillermo Guadarrama from Brands 2 Bars for this great opportunity. Guillermo did a great job in getting these brands into the Australian market and we wish him all the very best in the future”, added France.
For more details please email james@vanguardluxurybrands.com or call 1300 DRINKS.