By Rebecca Harris
Wild Turkey bourbon is continuing its strong market presence with the launch of a ‘Jet Off Anywhere’ promotion.
Launched nationally, with the purchase of any Wild Turkey bourbon product, consumers will have the chance to win a private jet holiday to the destination of their choice.
The promotion will be integrated with above-the-line advertising, in-store and online activity targeted at AFL and NRL fans, including promotional tent cards, 3d wobblers, mobiles, large posters, fridge decals, bombursts and shelf strips.
“With the move of Wild Turkey bourbon to Gruppo Campari Australia, we’ve been developing a robust new marketing campaign in support of the brand relaunch,” said Gruppo Campari Australia marketing director, Brad Timbrell.
The Wild Turkey range available in Australia includes the original Wild Turkey, 101 Proof 8 Year Old, Wild Turkey Bourbon American Honey and Wild Turkey Bourbon Rare Breed., as well as the exclusive-to-Australia RTD.