By Andy Young
Discount supermarket chain winding up its online liquor store, with the website due to close by the end of this month.
Aldi Australia contacted its customers earlier this week to announce that its online store will be closing and that the chain will be concentrating on its expansion program in South Australia and Western Australia.
An Aldi spokesperson told TheShout: "At Aldi Australia, everything we do is designed with one goal in mind, enabling Australian shoppers to live richer lives for less.
"We are constantly reviewing our business operations and processes to ensure we can continue to deliver exceptional value for our customers every day. This includes eliminating many of the costly extras associated with traditional supermarkets.
"With extensive expansion plans now well underway, we have made the decision to operate Aldi Online Liquor in store only from March 2016. This will enable us to focus on creating the best possible in store experience for customers, while continuing to deliver high-quality products permanently low prices.
"Staff who will be impacted by this change will be offered the opportunity to move into other positions, across a number of areas within the business."
In September last year, TheShout reported that Aldi is ramping up its SA expansion and that the supermarket chain plans to open 80 new Australian stores.
Aldi now has over 400 stores in Australia and plans to keep expanding. TheShout has contacted Aldi for comment.