By Sacha Delfosse
Coopers has redesigned the packaging for its Coopers 62 Pilsner six-pack, to bring it in line with the design of its beer cartons.
The new packaging features a bold, black background with a section designed to look like a close up of the Coopers 62 green bottle, and includes the number 62 embossed on the side.
“Everybody loves the bottle design and the way it feels in the hand. We currently have the same design on our carton and we wanted to create consistency across the whole range,” Premium Beverages marketing manager, Ary Ganeshalingam, said.
“Coopers 62 Pilsner is positioned as the brew for discerning, self-assured individuals hence it is important that our packaging reflects this. The new six-pack is a more dynamic take on the existing premium packaging and will certainly have a high impact in the fridge for the brand”.
Coopers 62 was launched in late 2009 Coopers 62, and is brewed from a combination of Saaz and Hersbrucker hops, which gives it a straw-to-golden colour and dense, rich foam with a medium-bodied palate.
The RRP for the six-pack is $16.
I think the individual bottle design/packaging is a disaster. It, the bottle, looks like a cleanskin beer when in the fridge either at the bottle shop or in a bar.
I think the product is very good regardless.