By Amy Looker
Carlton United Brewers (CUB) is set to undertake a major sponsorship agreement centered on Peroni, following its takeover of the brand from Pacific Beverages late last year.
Kicking off next week, Peroni Nastro Azzurro will be the official beer sponsor of Mercedes Benz Fashion Week Australia, ensuring exclusive pour rights at a series of events surrounding the week long celebration of Australian fashion.
Peroni has a long association with the fashion industry, which will be further cemented through its sponsorship of Mercedes Benz Fashion Week.
Throughout the week, Peroni will be serving Collezione Peroni, the flagship Peroni Nastro Azzurro, and mid-strength Peroni Leggera in the Peroni VIP Bar within the exclusive Mercedes-Benz Star Lounge.
Mercedes Benz Fashion Week Australia launches on Monday, 30 April.