By Andrew Starke
The 2010 AGM of Wine Tasmania has resulted in a new name, a new plan, a new tourism publication, a new director and a new life member for the state’s wine body.
Chairman Graeme Lynch announced a change to the organisation’s registered business name from 'Wine Industry Tasmania' to 'Wine Tasmania'.
“Tasmania has 230 vineyards producing an average of 7,000 tonnes annually and representing less than half a percent of Australia’s total wine grape production”, said CEO Sheralee Davies.
“It is more appropriate that we refer to ourselves as a community rather than an industry, and a small one at that.”
The draft Strategic Plan 2011-13 was released to Wine Tasmania members by Davies, addressing the four focus areas of marketing, member services, advocacy and research, development and extension.
“In my opinion, the coming 2-3 years represent the best opportunity Tasmania’s wine sector has had to reinforce its position as one of the world’s leading cool climate wine regions”, she said.
“It is therefore critical that there is a clear and focused strategy to leverage this opportunity and ensure our growth remains sustainable.”
Wine Tasmania welcomed a new director, Will Adkins of Tamar Ridge / Brown Brothers, who replaced Dr Andrew Pirie AM, whose significant contribution to Wine Tasmania was acknowledged.
The inaugural Wine Tasmania life member, Andrew Hood, was also announced at the meeting.