By Amy Looker
Wild Turkey's new American Honey ready-to-drink range is set to hit shelves this month.
American Honey & Cola and American Honey & Dry are both now available through Campari Australia.
American Honey marketing director, Melanie Hardman, said she expects the premix range to be a huge hit on the back of the success experienced by American Honey full-strength bottled spirit.
"Flavoured bourbon is experiencing explosive growth globally and we are proud to be leading the way in this category. As the leaders in whiskey innovation, we are delighted to be introducing the world's first flavoured bourbon pre-mix range in Australia with American Honey," Hardman said.
When first launched in Australia, American Honey was an instant hit with consumers, with sales growth skyrocketing it into the top 20 spirits in Australian according to Aztec data to May 2012.
The launch of American Honey RTD will be supported by an integrated marketing campaign including radio and outdoor advertising, along with extensive digital activity, social media and public relations.
American Honey & Cola and American Honey & Dry will be available in both 340ml bottles and 375ml cans, with an RRP of $18.99 per four-pack.