By Amelia Ball
Jacob’s Creek is enjoying its third year of involvement at Melbourne’s Australian Open, this year with its own two-storey, air-conditioned wine bar that has not only offered an experiential brand experience but a welcome respite from the heat.
With snacks and a range of Jacob’s Creek wines on offer in what has been 40-plus heat this week, the wine bar has stood in Melbourne Olympic Park throughout the tournament, which wraps up this weekend.
The brand’s involvement has also seen the roll-out of the ‘Jacob’s Creek Honorary Aussie’ campaign, with ambassadors Wally Masur and Roger Rasheed feature in daily TV segments for the brand in which they recognise an ‘honorary Aussie’.
As the official wine supplier of the Australian Open, Jacob’s Creek has enjoyed the invaluable opportunity for consumers to get to know the brand and its range of wines, with Pernod Ricard Australia signed on to return to the event next year.