Accolade Wines is providing support for on-premise venues in their recovery with the launch of the ‘Your Venue, Our Shout’ initiative.
The support package offers new and existing customers the opportunity to replace, as complimentary stock, any wines from the Accolade portfolio that is sold within the first month of re-opening.
The support package extends across the entire Accolade Wines portfolio, which includes brands such as Grant Burge, Croser, Stonier, Hardys, Petaluma and House of Arras.
Andrew Clarke, regional managing director – ANZP for Accolade Wines, acknowledged the difficult trading environment that on-premise venues are re-entering.
“We are all aware of how COVID-19 has impacted the hospitality industry across Australia. It has been an extremely challenging time and even though venues are beginning to re-open, there is a lot of uncertainty about the future. Your Venue, Our Shout is Accolade Wines’ way of showing support to our valued on-premise customers and lending a helping hand to get back on their feet and return to usual trading as quickly as possible,” stated Clarke.
With cash flow and stock on hand being major concerns for pubs, bars, restaurants and accommodation hotels as they focus on re-opening, any assistance on either front is greatly welcomed.
“The past few months have been the most challenging time our industry has ever faced,” said Alison Hulm, Intercontinental Hotel Group’s director of restaurants and bars – Australasia and Japan.
“Now, as we look to recovery and start the process of reopening some of IHG’s amazing hotels, we are grateful to Accolade Wines for providing us with fantastic support with their Your Venue, Our Shout initiative. It certainly helps ease the pressure on hotels as they navigate this ‘new normal’ and means hotel teams can focus on welcoming back our guests with some fantastic Australian wines.”
Paul Robbins, Venue Manager at Beach House Hotel Hervey Bay, winner of QHA Hotel of the year 2019, also welcomes the initiative: “Thank you so much for your support, it’s really appreciated,” he said.
The Your Venue, Our Shout initiative is available now until 31 August 2020. More information on the support package is available here.