Over 150 Australian Venue Co. (AVC) pubs will be donating a dollar from every parma (or parmi) sold over the Easter long weekend. 

The funds will be donated to AVC’s long standing charity partner, SecondBite, a food rescue organisation. SecondBite partners with retailers, manufacturers and retailers to save surplus food from landfill, distributing it free of charge to more than 1,400 charities feeding Australians in need. 

The Easter parma campaign will run across all AVC venues that offer chicken parmas on the menu, Australia-wide. 

AVC CEO, Paul Waterson, said that each dollar makes a difference. 

“Every $1 donated can support up to five meals to those in need, which is an incredible result. In FY22, we helped raise $11,872 for SecondBite, which helped to provide up to 59,630 meals to Australians who are doing it tough.

“We’re very proud to support SecondBite and the amazing work that they do, and look forward to raising additional funds for them this Easter.”

Lucy Coward, Acting CEO of SecondBite, said this campaign is all the more important given current pressures on Australians. 

“At a time when one in five Australians experience food insecurity every single day, AVC patrons can know that their donation will help SecondBite rescue and deliver more meals to those who need it most.”

The Easter initiative forms part of AVC’s on-going support for SecondBite, with diners offered the option to add a dollar donation to every order made via the mobile app. AVC dollar match every contribution made this way. 

Leave a comment

Your email address will not be published. Required fields are marked *