By Vanessa Cavasinni, Editor, Australian Hotelier
The team at CellarControl are celebrating 10 years in the market this year – and are on track to have their biggest year ever, with expansion into New Zealand and UK markets along with rapid Australian growth.
From humble beginnings at Solotel’s Paddington Inn 10 years ago, the beer line cleaning technology now counts some of Australia’s leading pub and club groups as its clients – with thousands of systems now in operation and CellarControl recognised as the must-have item to reduce the costs associated with beer line cleaning, while maintaining a great quality product for the consumer.
As part of this growth, CellarControl is investing in extensive quality control and accredited testing to ensure good quality beer is maintained for its clients. Recently, they enlisted the services of EcoDiagnostics – a Government-accredited food and beverage microbiologist specialising in beer spoilage testing. EcoDiagnostics conducted a wide range of tests on CellarControl treated sites before and after installation, and the results were truly remarkable.
Managing Director Carl Pavett from Hunter Techologies – the company behind CellarControl – explains the results: “The testing results provided by EcoDiagnostics showed that CellarControl sites have incredibly low wild yeast and lactic acid counts, the spoiling agents found in beer lines, even six weeks after a beer line clean. This means our customers are serving great quality beer to their patrons, all while saving time and money. These results were consistent across beer types, including craft beers and IPAs.”
Carl also detailed the results from an untreated site, compared to a CellarControl treated site. “We found our bacterial counts were well below industry thresholds, even after six weeks without a line clean. For example, one of our tests showed untreated beer lines had wild yeast counts over 600ppm (parts per million) after 11 days post-clean, while CellarControl treated lines had under 20ppm after six weeks post-clean. The results really highlight how well the system works and the quality of beer CellarControl provides”.
As well as expanding rapidly in the Australian pub and club market, CellarControl is making rapid inroads in New Zealand as well as the United Kingdom – forming strategic partnerships with key companies and helping more venues reduce their cleaning costs.
CellarControl allows pub and clubs to clean their beer lines every six weeks, reducing cleaning costs by up to 80 per cent while maintaining great quality beer. The system works on all beer types, including craft beers, and is easily retrofitted onto any venue. To find out more, visit www.cellarcontrol.com.au or call 1300 693 357.