Coopers has launched its latest beer with its new Extra Pale Ale (XPA), officially unveiled at GABS last weekend before being rolled out in keg format nationally.

The XPA joins the Coopers portfolio and will have a distinctive purple Coopers roundel, which Marketing and innovation Director Cam Pearce, says will help the beer to stand out.

“XPA is a beer style that sits somewhere between an American Pale Ale and India Pale Ale,” he said.

“Our XPA is all about highlighting the citrus character of the American hops and balancing this with our malt to create a smooth and very drinkable hoppy beer.

“The brewers have chosen combination of Simcoe and Lemondrop hops which provide bright citrus undertones with aromas of grapefruit, lemon and a hint of mandarin. It has an ABV of 5.2 per cent and 37 international bitterness units (IBU).

“Being a Coopers’ ale, it is naturally conditioned and free of preservatives and additives.” Pearce added: “XPA is still developing as a category and is enjoying strong growth around the world.

“We believe we have the opportunity to influence how the category progresses in Australia by providing a high quality example of this style of beer with high drinkability.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *