Coopers Brewery is the latest supplier to show its support for Australian venues as the aim to recover from the COVID-19 lockdown, by shouting 15,000 beers.
The South Australian brewer will put rounds of Coopers Pale Ale on its tab at 335 metropolitan and country venues all over Australia in the coming weeks.
Coopers Managing Director Dr Tim Cooper said: “We want to encourage communities to get out and support their local pub.
“Pubs have been doing it extremely tough over these past months. These are often family-run small businesses employing dedicated and hardworking local people.
“As a family business ourselves, we understand the enormous pressure this places on everyone involved in a pub, from the owners to the staff and suppliers.
“In the face of such adversity and uncertainty, our pubs have held on admirably.”
Dr Cooper added: “Now as the social restrictions are eased across the states and territories, we can all play a part in the recovery and enjoy a beer with friends in the process.
“We’re hoping that through our pub tabs we can encourage more people to drop into their local for a social drink.
“The whole industry has suffered from the impacts of Covid-19. We’ve gone through this together and we’re coming out of it together.
“As a community, we’ve all missed heading to the local pub. It’s one of our most popular past-times. Pubs are back open again, so let’s have a beer and celebrate.”
Coopers said its national sales teams will work directly with the selected venues in each state and territory to schedule the Coopers pub tabs.
The initiative coincides with an advertising and social media campaign to help raise awareness and encourage patronage of local pubs. The billboard and Facebook campaign rolls out today and will run for seven weeks with the celebratory message “Roll On In, Pub’s Open”.
This is one of a number of initiatives and promotional activities Coopers Brewery is planning to assist local pubs on their road to recovery.